Luca Picardi is a Strategy Director with over fifteen years experience working across brand, experience, innovation and product. Luca has worked with Koto, DesignStudio (Further), Made Thought, YourStudio, Fjord (Accenture), Kallan&Co and Idea Couture. His clients include: Nike, British Airways, Riot Games, Tencent, Helsinki City, Shopify, Logitech and P&G.

Most recently as an independent Strategy Director for Koto on cultural-driven brands and YourStudio on global brand-driven experiences. His previous role was Head of Strategy at Kallan&Co where he built their strategy function from the ground-up, grew their department and helped expand the company’s clients, markets and global reputation.

Outside of a commercial context, Luca is an alum and Visiting Practitioner at Central Saint Martins and Visiting Tutor at BAU School of Design in Barcelona.

Luca was awarded with the British Council Designer in Residence position. His self-initiated design research projects have been exhibited at London Design Festival and Helsinki Design Week, and featured in publications such as The Guardian, Vice and Il Post.